University Reproductive Associates (URA) - Hasbrouck Heights, United States
     
4.3
Consultations 77
Reproductive Medicine
Hours: 06: 30 - 16: 30
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Clinic Details

About University Reproductive Associates (URA)

At University Reproductive Associates, board-certified OB/GYNs and fertility specialists listen to each patient and provide a fully personalized treatment approach based on the unique needs of patients and their families. The medical team works closely with every patient, guiding them toward their shared goals.

Now with five locations in counties throughout New Jersey, patients have convenient access to fertility specialists at state-of-the-art facilities offering advanced technology to help address infertility and endocrine conditions. Offices are located in Hasbrouck Heights, Hoboken, Wayne, Millburn, & Denville, NJ and Goshen, NY.

University Reproductive Associates is the first and only in vitro fertilization center in New Jersey to use the LifeAire®️ Technology air purification system in its laboratory to increase successful implantation and pregnancy rates during in vitro fertilization procedures. Trophon®️ disinfection technology is used to ensure that all ultrasound probes are fully disinfected for patient safety.

The medical team’s affiliation with New Jersey Medical School provides patients with unique opportunities to participate in clinical research studies. Through the collaborative research initiative sponsored by the National Institutes of Health, patients have access to the country’s leading reproductive medicine specialists, while the affiliation with New Jersey Medical School ensures that all research studies are approved by the Institutional Review Board to protect patient safety and privacy.


Listing Highlights

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Location and Hours
214 Terrace Ave, Hasbrouck Heights, NJ 07604, United States
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  • Monday

    06: 30 - 16: 30

  • Tuesday

    06: 30 - 16: 30

  • Wednesday

    06: 30 - 16: 30

  • Thursday

    06: 30 - 16: 30

  • Friday

    06: 30 - 16: 30

  • Saturday

    06: 30 - 12: 00

  • Sunday

    06: 30 - 12: 00

    • Closed Now
    Facilities and More
    • Credit cards accepted
    Doctors at This Clinic
    Dr. Michael Cho, United States
         

    Reproductive Medicine |

    Years of experience | Consultations 21

    Female infertilityMale infertility
    4.8

    Free Consultation
    Dr. Adam Fechner, United States
         

    Reproductive Medicine |

    Years of experience | Consultations 39

    Female infertilityMale infertility
    5.0

    Free Consultation
    Dr. Rita Gulati, United States
        

    Reproductive Medicine |

    Years of experience | Consultations 30

    Female infertilityMale infertility
    4.0

    Free Consultation
    Dr. Jacquelyn Loughlin, United States
        

    Reproductive Medicine |

    Years of experience | Consultations 51

    Female infertilityMale infertility
    4.4

    Free Consultation
    Dr. Peter McGovern, United States
         

    Reproductive Medicine |

    Years of experience | Consultations 24

    Female infertilityMale infertility
    4.8

    Free Consultation
    Dr. Sara Morelli, United States
         

    Reproductive Medicine |

    Years of experience | Consultations 26

    Female infertilityMale infertility
    5.0

    Free Consultation
    Dr. Kavitha Persaud, United States
         

    Reproductive Medicine |

    Years of experience | Consultations 56

    Female infertilityMale infertility
    4.9

    Free Consultation
    Dr. Susan Wolf, United States
        

    Reproductive Medicine |

    Years of experience | Consultations 29

    Female infertilityMale infertility
    4.2

    Free Consultation
    Dr. Anat Chemerinski, United States
        

    Reproductive Medicine |

    Years of experience | Consultations 61

    Female infertilityMale infertility
    4.1

    Free Consultation
    Dr. Ndidiamaka Onwubalili, United States
        

    Reproductive Medicine |

    Years of experience | Consultations 35

    Female infertilityMale infertility
    4.0

    Free Consultation
    Featured Reviews
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    Review University Reproductive Associates (URA) - Hasbrouck Heights, United States
    On-Site Overall Rating

    13 ratings

    • 5 stars
    • 4 stars
    • 3 stars
    • 2 stars
    • 1 stars
    Apr 23, 2026
    Words cannot express how grateful I am to URA. Every staff member made one of the hardest experiences so much easier. From reception and the nurses to the highly skilled doctors, I strongly recommend them. Visiting 3–4 times a week can be exhausting, but everything feels better when you are welcomed like family. Each morning felt like having coffee with friends. I am sincerely grateful to Dr. Cho and everyone at URA. If you are looking for a fertility clinic, you will not regret choosing URA!
    May 5, 2026
    I had a very good experience at University Reproductive Associates (URA). I am honestly very glad I found this clinic. They were always available to answer my questions, which was truly important throughout the process. The staff were wonderful. From the nurses and phone representatives to the front desk, everyone was kind and patient. Diana, Audrey, and Khalea were all welcoming and helpful. Dr. McGovern was outstanding. He is extremely knowledgeable, and his experience is immediately apparent. Being under his care felt different. He consistently made the right decisions, which gave me great peace of mind. I am so glad I found a doctor like him.
    May 8, 2026
    I wish I could give them ten stars! The entire team is amazing! The nurses, assistants, embryologist (Keith 🔥 my brother), Dr. Cho, and all the other doctors—I cannot express how grateful I am for your help throughout this incredibly difficult journey. This clinic helped me recover from the pain of losing my child and supported and encouraged me after surgery. Thank you for your professionalism, compassion, and kindness. Thank you for making me so happy 💗
    Feb 10, 2026
    Another complaint about URA's billing department. I previously paid out of pocket and all bills were mailed. Now they refuse to mail bills and only allow them to be viewed and paid through their portal, yet the portal has no option to view or pay a bill. The billing department still refuses to mail one. I only learned I owed money when I received a call threatening collections and legal action. I have already paid about $20,000 for IVF and am now being charged another $240 for embryo storage.
    Mar 11, 2026
    I cannot put into words how grateful I am to URA Fertility. From the beginning, the entire team was professional, compassionate, and exceptionally supportive. Special thanks to Dr. Morelli and her nurse Michele, who were outstanding throughout the process. Dr. Morelli was extremely thorough and attentive, patiently explaining every step and always making us feel reassured. Her clinical expertise and genuine kindness set her apart. We are deeply grateful for their care and highly recommend URA to anyone seeking fertility support.
    Mar 12, 2026
    Becoming pregnant was a long, challenging journey, but I am profoundly grateful to Dr. McGovern and the entire URA team for their tremendous support during IVF. Dr. McGovern and his team were very caring, and with their help I welcomed my baby in February. If you are struggling with infertility, I highly recommend URA. I will always be grateful to Dr. McGovern and his team!
    Mar 23, 2026
    Mar 25, 2026
    This experience with University Reproductive Associates (URA) has been extremely frustrating and concerning. I paid $140 in person by credit card on August 5, 2024. Despite this, URA continues sending bills and payment reminders as though my balance remains unpaid. More concerning, I receive automated collection calls from URA every month. They seem like spam calls, and no one answers when I call back, making the issue impossible to resolve. Repeated collection attempts despite payment, monthly automated calls, and no response from billing have raised serious concerns about their billing practices. I now genuinely feel scammed. I attached a screenshot of my credit card payment as evidence. URA must immediately review my account, correct the error, stop the automated collection calls, and confirm a $0 balance. Until this is resolved, I strongly advise others to review bills carefully, retain payment records, and watch for billing problems.
    Aug 31, 2025
    Amazing staff and office! They’ve run every test possible to help me find an explanation for my infertility. Doctors and nurses have always gone above and beyond with my care, always ensuring my comfort and ease. The nurses were extremely helpful when I needed help with an insurance issue, and helped me resolve it swiftly! I’m not sure where my journey at this practice will lead me, but I’m super grateful my experience has been nothing short of amazing! That alone has given me comfort. Thank you for making my experience wonderful.
    Sep 2, 2025
    This was the worst medical experience of my life. Dr. Cho’s tone was the most appalling I have encountered.
    Oct 9, 2025
    I rarely leave reviews, but I had to share my experience. The staff are friendly, and the small clinic does not feel crowded. Dr. Cho is kind. However, monitoring hours are inconvenient. Monitoring starts at 7 a.m., and a long line can make work difficult if your job is far away. There are no payment plans, prices are excessively high, and there are no packages. Prices are not disclosed upfront, so by the time you receive them, you have invested time and effort and cannot switch without wasting more. This unfairly locks patients in. Learn the prices before investing your time. I strongly advise against entrusting such a stressful process to this clinic. Communication is also poor, leaving you to navigate it alone. This place is about money.
    Oct 11, 2025
    Thank you to all the wonderful URA staff. Thanks to God and them, I now have a beautiful daughter after my first IVF cycle. Dr. Cho explained every detail as if teaching a two-year-old. I never felt lost and understood every step. I conceived twins but lost one, and I remain grateful. They were compassionate, caring, and patient. Every staff member I met was professional.
    Nov 4, 2025
    This practice treats patients like numbers, not people. Billing patients or insurers seems more important than quality care. Its billing department is chaotic and intent on collecting every cent. They advertise IVF as a fixed fee but still bill insurers separately for questionable add-ons. If insurance denies them, they add the charges to your account without explanation. Even after they acknowledged an obvious billing error, the same charge reappeared a month later. This cycle of mismanagement and profiteering is exhausting and frustrating. Please choose another IVF clinic; I strongly discourage using this one. I am no longer a patient, yet I found thousands of dollars in claims on my insurance after prepaying for IVF. They are still trying to extract every cent from the insurer. This is fraudulent!

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    • 10 doctors
    • Operating for many years
    • PGT IVF
    • +1 2012886330
    • uranj.com
    • Clinic Address
      214 Terrace Ave, Hasbrouck Heights, NJ 07604, United States

    CDC Success Rates

    Data source: U.S. CDC 2022 Annual ART Report (cumulative live birth rate; new patients across all intended retrievals; own-egg cycles only)

    • Annual Cycles

      1095

    • U.S. Median

      511

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