Purpose

This Privacy Policy is incorporated by reference into and forms part of the Company’s Terms of Service (the “Terms”). The terms “Company,” “we,” “us,” and “our” refer to LINKEDIVF, a company duly organized under the laws of the United States and located at the address indicated below. This Privacy Policy is intended to help you understand how we collect, use, process, and share your personal information, and to assist you in understanding and exercising your privacy rights.

Scope

This Privacy Policy applies to the personal information we process, including information provided through our website, mobile applications, and other online or offline offerings. To make this Privacy Policy easier to read, our website, mobile applications, and other provided services are collectively referred to as the “Services.”

Personal Information We Collect

The categories of personal information we collect depend on how you interact with us, our Services, and the requirements of applicable law. We collect information you provide to us (e.g., when interacting with the Services, participating in surveys, submitting doctor reviews, requesting services or information), information we automatically obtain when you use our Services, and information we obtain from other sources (such as third-party services and organizations), as described below.

2.1 A. Information You Provide Directly to Us

When you use our Services or participate in certain activities (such as responding to surveys or contacting us directly), we may collect information about you.

Account Information. If you create an account with us, we may collect personal information that directly or indirectly identifies or relates to you (e.g., your name, email address), as well as other interests related to the Services, such as, based on the information you choose to provide us: fertility-oriented conditions and fertility treatments.

Communications with Us. When you choose to request information about our Services, sign up for the Company’s newsletter, request to receive customer or technical support, or otherwise communicate with us, we may collect additional personal information from you, such as your name or email address.

Reviews. If you are a patient and choose to participate in a survey regarding your doctor or clinic, all data provided (except your name, email address, and employer) may be included in the review and will therefore be made public on our website.

Surveys. We may occasionally contact you to participate in online surveys. If you decide to participate, you may be asked to provide certain information, which may include personal information. All information collected from your participation in our surveys is provided voluntarily. We may use such information to improve our products, website, and/or Services, and in any manner described in this Policy.

Posts and Private Messages. The Company may decide to provide publicly accessible blogs, private messages, or community forums. You should be aware that when you disclose information about yourself in the Company’s blogs, private messages, and community forums, our website will collect the information you provide in such submissions, including any personal information. If you choose to submit content to any public area of the website, that content will be considered “public” and will not be subject to the privacy protections set forth herein.

Purchases. We may collect personal information and details related to your purchases, including payment information. Any payments made through our Services are processed by third-party payment processors. We do not directly collect or store any payment card information entered through our Services, but we may receive information related to your payment card information (e.g., your billing details).

Conferences, Trade Shows, and Other Events. When we participate in conferences, trade shows, health fairs, and other events, we may collect personal information from individuals.

Business Development and Strategic Partnerships. We may collect personal information from individuals and third parties to evaluate and pursue potential business opportunities.

Job Applications. We may post job openings and opportunities on our Services. If you respond to one of these positions by submitting your application, resume, and/or cover letter to us, we will collect and use your information to evaluate your qualifications.

2.2 Information We Collect Automatically

When you use our Services, we may automatically collect personal information:

Automatic Data Collection. When you use our Services, we may automatically collect certain information, such as your Internet Protocol (IP) address, user settings, MAC address, cookie identifiers, mobile carrier, other unique identifiers, browser or device information, location information (including approximate location derived from your IP address), and Internet service provider. We may also automatically collect information about your use of our Services, such as the pages you visit before and after using the Services, the links you click, the types of content you interact with, the frequency and duration of your activities, and other information about how you use our Services.

Cookies, Pixel Tags/Web Beacons, and Other Technologies. We and third parties that provide content or other functionality on our Services may use cookies, pixel tags, local storage, and other technologies ("Technologies") to automatically collect information through your use of our Services.

Cookies. Cookies are small text files placed in your device's browser to store preferences and facilitate and enhance your experience.

Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded in our Services that collects information about engagement on our Services. The use of pixel tags allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may also include web beacons in emails to understand whether a message has been opened, acted upon, or forwarded.

Our use of these Technologies falls into the following general categories:

Operationally Necessary. This includes Technologies that allow you to access our Services, applications, and tools that are required to identify irregular website behavior, prevent fraudulent activity, and improve security, or that allow you to use our features;

Performance Related. We may use Technologies to assess the performance of our Services, including as part of our analytics practices to help us understand how individuals use our Services (see Analytics below);

Functionality Related. We may use Technologies that allow us to offer you enhanced functionality when accessing or using our Services. This may include identifying you when you sign into our Services or tracking your specified preferences, interests, or previously viewed items.

Analytics. We may use Technologies and other third-party tools to process analytics information on our Services. Some of our analytics partners include:

Google Analytics. For more information, please visit Google Analytics' privacy policy. To learn more about how to opt out of Google Analytics' use of your information, please click here.

Social Media Platforms. Our Services may contain social media buttons such as Google and Facebook (which may include features such as "Share this" buttons or other interactive mini-programs). These features may collect your IP address, the page you are visiting on our Services, and may set a cookie to enable the feature to function properly. Your interactions with these platforms are governed by the privacy policies of the companies providing them.

2.3 Information Collected from Other Sources

We may obtain information about you from other sources, including through third-party services and organizations. For example, if you access our Services through a third-party application (such as an app store, a third-party login service, or a social networking site), we may collect information about you that is publicly available through your privacy settings.

Information We Share

We collect, hold, use, and process personal information for various business purposes, including providing our services and for administrative purposes, as described below.

3.1 To Provide Products, Services, or Requested Information. We use your information to fulfill our contract with you and provide our services, including:

Generally managing your information and account;

Responding to questions, comments, and other requests;

Providing access to certain areas, features, and functions of the Company's services;

Contacting you to respond to customer support or technical support requests;

Allowing you to register for events;

Facilitating the exchange of information regarding reviews, for example, sending questions to reviewers (if those reviewers have not opted out) and then providing responses to users who submitted those questions.

3.2 Administrative Purposes. The Company may use your personal information for its administrative purposes, including:

Measuring interest in the Company's services;

Developing new products and services;

Ensuring internal quality control;

Verifying your identity;

Informing you about your account and activities on the Company's services and systems, as well as any changes to Company policies at the Company's sole discretion;

Sending emails to the email address you provided to verify your account and for operational purposes such as account management, customer service, or system maintenance;

Verifying that you received care from the healthcare provider for whom you submitted a review;

Processing payments for purchased products or services;

Processing applications and transactions;

Preventing potentially prohibited or illegal activities;

Pursuing our legitimate interests, such as direct research and development, network and information security, and fraud prevention;

Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for such activities;

Improving, upgrading, or enhancing our services;

Debugging to identify and repair errors in our services;

Conducting audits related to interactions, transactions, and other compliance activities;

Sharing information with third parties to provide services;

Enforcing our agreements, terms, and policies;

Complying with our legal obligations.

3.3 To Provide Information About Us and Our Services. We may use your personal information to provide you with information about the Company and its services. For example, we may send you promotional emails about new features or benefits of our services, or non-promotional emails regarding updates to our terms or this Privacy Policy.

3.4 Other Purposes

We also use your information for other purposes you request or as otherwise permitted by applicable law.

Consent. We may use personal information for other purposes that are clearly disclosed to you at the time you provide your personal information or upon obtaining your consent.

Anonymized and Aggregated Information. We may use personal information and other information about you to create de-identified and/or aggregated information, such as de-identified demographic information, de-identified location information, information about the device you use to access our services, or other analytics we create.

Content You Share with Friends or Colleagues. Our services may offer various tools and features. For example, we may allow you to provide information to your friends through our referral service. Our referral service may allow you to forward or share certain content with friends or colleagues, such as an email inviting your friends to use our services. Please only share contact information of individuals with whom you have a relationship (e.g., relatives, friends, neighbors, or colleagues).

Information We Share

We disclose your information to third parties for various business purposes, including providing our services, protecting ourselves or others, or in the event of a major business transaction such as a merger, sale, or asset transfer, as described below.

We use vendors and service providers. We may share any information we receive with vendors and service providers. The types of service providers to which we entrust the processing of personal information include: (i) providers of IT and related services; (ii) providers of information and services you request; (iii) payment processing; (iv) customer service activities; and (v) providers of website-related services. The Company has entered into appropriate contracts with our service providers that prohibit them from using or sharing personal information except as necessary to perform the contracted services on our behalf or to comply with applicable legal requirements.

Reviews. If you decide to post a review on the Website, other users will be able to see your review, but not your name, email address, and employer.

Other Users/Website Visitors. As described above in "Personal Information We Collect," our Service allows you to share your profile and other content with other users or publicly, including with users who do not use our Service.

API/SDK. We may use third-party application programming interfaces ("APIs") and software development kits ("SDKs") as part of the functionality of our Service. For more information regarding our use of APIs and SDKs, please see "Contact Us" below for contact information.

Disclosures to Protect Us or Others (e.g., as Required by Law and Similar Disclosures). We may access, preserve, and disclose any information related to you if we believe in good faith that it is necessary or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our, or others' rights, property, or safety; enforce our policies or contracts; collect amounts owed; or assist with an investigation or prosecution of suspected or actual illegal activity.

Merger, Sale, or Other Asset Transfers. If we are involved in a merger, acquisition, due diligence, reorganization, bankruptcy, receivership, purchase of assets, or transition of service to another provider, your information may be sold or transferred as part of such a transaction, as permitted by law and/or contract.

Your Privacy Choices and Rights

Your Privacy Choices. The privacy choices you may have regarding your personal information are determined by applicable law, as described below.

Email Communications. If you receive unwanted emails from us, you may opt out of receiving future emails by using the unsubscribe link found at the bottom of the email. Please note that you will continue to receive transactional emails related to products or services you have requested. We process requests to be added to a do-not-contact list as required by applicable law.

"Do Not Track." Do Not Track ("DNT") is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.

Cookies. You can stop or restrict the placement of technologies on your device by adjusting your preference settings, or by removing them as permitted by your browser or device. However, if you adjust your preference settings, our Service may not function properly. Please note that cookie-based opt-outs are not effective on mobile applications.

Your Privacy Rights. Depending on applicable law, you may have the right to:

Access information about your personal information, including: (i) confirmation as to whether we are processing your personal information; (ii) obtain or copy access to your personal information in a structured, commonly used, and machine-readable format; and (iii) receive an electronic copy of the personal information you have provided to us, or request that we send that information to another company in a structured, commonly used, and machine-readable format ("right to data portability");

Request correction of your personal information where the information is inaccurate or incomplete. In some cases, we may provide self-service tools that enable you to update your personal information;

Request deletion of your personal information;

Request restriction of or object to our processing of your personal information, including when processing is based on our legitimate interests; and

Withdraw your consent to our processing of your personal information. If you are a resident of the European Economic Area, the United Kingdom, or Switzerland, you may withdraw your consent at any time via email to the address listed in Section 13 below. Withdrawing your consent does not affect the lawfulness of any processing carried out based on your consent prior to such withdrawal.

Data Retention

The Company retains the personal information we receive as described in this Privacy Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected (e.g., providing our Services, resolving disputes, establishing legal defenses, pursuing legitimate business purposes, enforcing our agreements, and complying with applicable laws).

Security of Your Information

We take measures to ensure that your information is secure and in accordance with this Privacy Policy. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. We accept no liability for inadvertent disclosure.

By using the Website or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Website. If we learn of a security system breach, we may attempt to notify you electronically by posting a notice on the Website or sending an email to you. You may have a legal right to receive this notice in writing.

Transfer of Personal Information to Other Countries

All personal information we collect or process may be transferred, processed, or stored outside of your country of residence, including but not limited to the United States. Laws regarding personal information vary from country to country, and some countries provide greater data protection or rights than others. For example, the European Commission has determined that current U.S. laws do not provide a level of protection for personal information equivalent to that of the European Economic Area, due to U.S. laws such as the Foreign Intelligence Surveillance Act of 1978, which permits electronic surveillance by the U.S. government with court approval, and other laws that allow federal and state authorities to require us to provide information, including personal information, for law enforcement or national security purposes. In contrast, the European Commission has issued "adequacy decisions" for certain other countries outside the European Economic Area, finding that those countries adequately protect personal information.

Wherever your personal information is stored or processed, we apply the safeguards and security measures described in this Privacy Policy, including contracts with service providers that prohibit them from using or sharing personal information except as necessary to perform the services we entrust to them or to comply with applicable laws. These contracts may include standard contractual clauses approved by the European Commission as technical safeguards, such as encryption, to provide appropriate data protection safeguards. For more information about these security measures, please contact us as set forth below.

Supplemental Notice for Nevada Residents

If you are a resident of Nevada, you have the right to opt out of the sale of certain personal information to third parties who intend to license or sell that personal information. You may exercise this right by sending an email to us at service@linkedivf.com with "Nevada Do Not Sell Request" in the subject line, and providing your name and the email address associated with your account. Please note that we do not currently sell your personal information as "sale" is defined in Chapter 603A of the Nevada Revised Statutes. If you have any questions, please contact us as set forth below.

Children's Privacy

The Service is not directed to children under the age of 13 (or other age as required by local law), and we do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has uploaded personal information to our website without your consent, you may contact us as described in the "Contact Us" section below. If we become aware that a child has provided us with personal information in violation of applicable law, we will delete any personal information we have collected (unless we have a legal obligation to retain it) and terminate the child's account (if applicable).

Other Provisions

Third-Party Websites/Applications. The Service may contain links to other websites/applications, and other websites/applications may reference or link to our Service. These third-party services are not under our control. We encourage users to read the privacy policies of each website and application with which they interact. We do not endorse, review, or approve, and are not responsible for, the privacy practices or content of these other websites or applications. You provide personal information to third-party websites or applications at your own risk.

Regulatory Authorities. If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to lodge a complaint with a supervisory authority if you believe that our processing of your personal information violates applicable law.

Changes to the Privacy Policy. We may modify this Privacy Policy from time to time at our sole discretion. If we make any material changes to this Privacy Policy, we will notify you as required by applicable law. You understand and agree that if you continue to use the Service after the new Privacy Policy takes effect, you will be deemed to have accepted the updated Privacy Policy.

Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or wish to exercise your rights detailed in this Privacy Policy, please contact us via the following:

LINKEDIVF, Lucy Data Protection Officer

92 CORPORATE PARK IRVINE, CA 92606 United States

service@linkedivf.com

EU Representative.

Pursuant to Article 27 of the EU General Data Protection Regulation (GDPR), Lucy has been appointed as the company's representative for data protection matters in the European Union. Lucy may be contacted in addition to service@linkedivf.com, solely on matters related to the processing of personal data. For such inquiries or to submit a complaint, please contact Lucy by telephone: +1 5186183761.

UK Representative.

Pursuant to Article 27 of the UK General Data Protection Regulation (UK GDPR), Lucy has been appointed as the company's representative for data protection matters in the United Kingdom. If you are located in the United Kingdom, Lucy may be contacted in addition to or as an alternative to service@linkedivf.com, solely on matters related to the processing of personal data. For such inquiries or to submit a complaint, please contact Lucy by telephone: +1 5186183761.