Florida Institute for Reproductive Medicine - Daytona Beach, United States

If you truly want a child, do not come here. I wasted a year and a half and my money at this practice, and all they did was push IVF. All they care about is money and profiting from IVF; they do not care whether you have a baby. In fact, I am convinced they do not want you to have a baby—you are just a cash cow to them. I switched doctors and was pregnant four weeks later. One doctor achieved more in four weeks than Dr. Winslow and his team did in a year and a half. Every time I left this place, I felt utterly discouraged and completely taken advantage of. It was awful. I would not recommend this place to my worst enemy. They even use the receptionist as an advertisement, pitching their services to everyone who walks through the door. I am disgusted by the conduct of everyone here. My experience was absolutely horrible. Taking advantage of a woman who wants to become pregnant is sickening. Save your time and money... Do not come here. And guess what? I am now pregnant without IVF... Amazing, after this clinic botched four IUIs and said I had to undergo IVF when it was their fault. One of the doctors could not even determine my ovulation window for three whole months. In the end, that same key doctor told me I needed IVF simply because the ovulation timing could not be determined. My experience at this clinic was absolutely disgusting. If you need genuinely useful advice, feel free to contact me.

I am surprised to see reviews below five stars, though I suppose people who are unhappy with a business may be more likely to leave a review. In any case, we love this clinic, especially the De Pere location. Parking is easy, the clinic and providers are always welcoming, friendly, and helpful, and the atmosphere is warm and peaceful. Even better, a real person always answers the phone, and when they promise to call back, they do. Instead of having to ‘listen carefully because their menu options have changed,’ as at other clinics, I speak directly with a person. I know that may sound minor, but when I call other medical facilities, I have to listen to five minutes of recordings and still end up leaving a message. We will always be grateful for how this clinic helped our little family, and we think of them every year on our children’s birthdays.

There are many reasons I do not recommend FIRM, but this is by far the biggest. For more than two months, I have been trying to get answers from FIRM's billing department. I have called many times and left a message each time. Although the recording says calls will be returned within 40 business hours, sometimes I receive a call a week later and sometimes not at all. My last call was two weeks ago, and by then I was completely beside myself. I became a new patient at FIRM in August 2025. On one invoice, I noticed a $250 charge for a new-patient telephone consultation. I knew I was already an established patient at the time of the charge, so I checked the date against my calendar and realized that the "new-patient consultation" was a follow-up call to review blood test results. I had already paid for that blood draw. During my one-minute conversation with Dr. Erb, the only thing she said was that I needed to contact a counselor to review my results. The conversation with that counselor was included in the blood draw fee. So why was I charged $250 for Dr. Erb to tell me to call the counselor? When I raised my billing concerns with the Daytona office, both the receptionist and Dr. Erb held up their hands and told me they do not handle billing issues and that I needed to contact the JAX billing department. What kind of physician does not know which codes they enter or what services they charge patients for? This is completely absurd, unethical, and unprofessional.

After struggling to conceive, we went to FIRM and were fortunate to meet Dr. Erb. From the beginning, Dr. Erb took the time to explain all our options, their risks and benefits, and the likelihood of success. Through every disappointment, Dr. Erb reassured us and supported all our decisions. Thanks to Dr. Erb and the entire FIRM team, my husband and I now have 2 wonderful children, aged 4 months and 22 months. We feel incredibly blessed and grateful. I would recommend FIRM and Dr. Erb to anyone needing reproductive guidance and assistance!

They only provide treatment if your BMI is below 30. This should be disclosed before appointments and testing so people do not waste their time and money here. Ladies, other doctors can help you become pregnant even if your BMI is higher, provided you are healthy and it is safe. Do not give up! Your weight does not determine whether you deserve to be a mother!

I have not scheduled an appointment here yet, but I want to say that as someone experiencing infertility, I have struggled to receive compassion from obstetric offices. Today, I called FIRM with a few questions and the receptionist was so kind and I honestly have never been so happy to finally talk to someone who is willing to listen to me. I am excited to schedule my appointment and just wanted to mention how wonderful my first interaction was!

I had an appointment for male fertility testing there at 9:00 a.m. on October 17, 2024. The older woman in the back was very kind—a genuine sweetheart—and informative. She kindly guided me through every procedure I needed to complete and answered all my questions. On the other hand, after everything was finished, there was a young blonde woman at reception. Before leaving, I wanted to ask a few questions, such as confirming the mailing address on file. When I approached her, she would not even let me speak and immediately told me I was all done! I felt as though she just wanted me to leave! She sat in her chair looking down at her phone and browsing social media. I told her I only wanted to make sure I would receive the results by mail. She told me that if it was a self-test, the results would be mailed to the address on file. She did not even look at me while speaking; she just kept looking down at her phone and browsing social media! So I left without confirming the address on file. I simply wanted to share my experience with the receptionist and alert the general manager. This place needs more people like the older woman in the back. Thumbs up to her!