Florida Institute for Reproductive Medicine - Jacksonville 836 Prudential Dr, United States

After a terrible experience at a previous fertility clinic, I took a break of nearly two years before finding FIRM. From my first appointment, Dr. Gentry was candid, genuine, compassionate, and truly listened to my story. What impressed me most was how personalized my treatment plan was. Dr. Gentry carefully considered everything I had been through, including my previous tests, laboratory results, and treatment history, and developed a plan tailored entirely to me. Every step of treatment was explained very clearly, and I always felt fully informed, supported, and cared for. I was never confused about what came next or left uncertain about billing, insurance, or the treatment plan, which had been major sources of frustration at my previous clinic. FIRM's communication and organization are truly outstanding. Before starting IVF, I honestly thought it might take many attempts or even years before I became pregnant. Thanks to the attentive care, close monitoring, and expertise of Dr. Gentry, Nurse Pam, and the entire team, we were incredibly fortunate to become pregnant during our first IVF cycle. I will graduate from the fertility clinic in a few days. Although I am grateful to begin a new chapter in life, leaving is genuinely heartbreaking because this team has become an essential part of our journey. Every staff member has been kind, encouraging, responsive, and genuinely invested in our success. They truly treated us like family, and we will miss them very much! I highly recommend FIRM. They are truly unmatched, and I will always be grateful to Dr. Gentry, Nurse Pam, and the entire staff for helping us fulfill our dream. They are simply the best!

I highly recommend Dr. Gentry. She is the perfect combination of approachable and highly skilled. If you dream of becoming a mother or expanding your family, Dr. Gentry can help make it possible. Thank you, FIRM, for helping me achieve my dream of having a child.

My wife and I have officially graduated from FIRM with our second baby, and we truly couldn't have done it without Dr. Gentry. She has such a rare ability to make her patients feel genuinely cared for and supported throughout the entire process. During both of our IVF journeys, we had complete trust in her. Not only because of her expertise, but because of the compassion and reassurance she brought to every step along the way. If you are looking for the best in the business, get in with Dr. Gentry.

I always recommend FIRM and Dr. Gentry. If you need help or guidance with trying to conceive or having children, this is absolutely the right place. Everyone there is kind and genuine. Dr. Gentry is exceptional. She is not only highly skilled but also very approachable. Dr. Gentry creates a relaxed, comfortable atmosphere and explains information in easy-to-understand terms. Thank you so much!

There truly aren’t enough words to express our gratitude to Dr. Erb, Patty, and the entire team at FIRM. Thank you for guiding us through one of the most challenging and emotional journeys of our lives with such compassion, patience, and expertise. We feel incredibly blessed by the arrival of our identical twin girls, and are so grateful to this amazing team for helping make this dream a reality. Your care, support, and guidance meant more than we can put into words, and we will always be grateful for the role you played in our journey. 💕

Please do not see Dr. Gentry. My experience was terrible. Whenever I asked Dr. Gentry a question, she would not answer. She always said, “We need to run tests before we can answer questions!” I understand that she could not specify the testing process, but she could have answered my questions. I did not even receive a phone call after my bloodwork. When I called the clinic, they only said they would explain everything after I completed testing. I was very unhappy with this lack of communication. I had bloodwork two months ago and was told that my fallopian tubes needed to be checked before they could determine the next step. Then I became pregnant! The first time I called the clinic, they said I needed to speak with a nurse. I heard nothing afterward, so I called again that evening. They said that because I had not received “treatment” there, I needed to see an OB-GYN. Pam relayed the message from Dr. Gentry. Please note that I had a congenital condition as a child and have also had a miscarriage and an ectopic pregnancy. During the consultation, they should have clearly explained what counts as “treatment” so I would not waste my time and money. I am very disappointed and would not recommend this clinic to anyone. Update: I went to another clinic to make sure my pregnancy was progressing normally and discovered it was ectopic! I am very grateful to the fertility clinic that scheduled me and welcomed me so warmly!

I do not like writing reviews, but I will when it can save others time, energy, and resources. I have no issue with Dr. Winslow himself. He has always been professional and direct. The nurses here are a joke. They are supposed to answer transferred calls, schedule time-sensitive appointments based on your cycle, and call you back, but they do not seem to care. I lost nearly three months waiting for them to schedule me and finally had to visit the clinic in person, which worked. As I write this, no one has returned my call for three days. This month, the fourth, has also been wasted because the nurses fail to follow up with patients and appointments. When I raised the issue before, they told me to come immediately, forcing me to take that day and the next day off work. It was extremely inconvenient and last-minute, and only happened because I complained. The same nurse was supposed to request prior authorization for a medication and schedule me to take it at the clinic on a specific date. She told me my insurer would call to say which pharmacy had the medication. I called the insurer a day or two before the appointment and learned that no one had requested it until that morning, when I had called the clinic to remind them. The insurer needed up to five business days to dispense it. To save time, I ultimately paid the clinic out of pocket. Patty made the process agonizing and wasted our time. My advice is to find a clinic that truly values your precious time. We come here to preserve valuable time, not lose it because of incompetent people. *Not to mention the billing woman who called to say I owed $150. When I asked why, she said, ‘Um...I don't know’!!! Seriously? This place is a joke.

Dr. Erb and her teams at the Jacksonville and Daytona Beach locations are amazing! My first IVF baby is now two years old, and my second is almost four months old. I highly recommend them. They have always been kind, welcoming, and quick to help.

I am sincerely grateful to Dr. Teresa Erb and the outstanding team at FIRM. This challenging and emotional fertility journey ultimately ended with the greatest blessing of my life—pregnancy. From my first visit, Dr. Erb impressed me with her kindness, compassion, knowledge, and attention to detail. She patiently explained every option, step, and decision, helping me feel reassured and confident. Her expertise, gentle encouragement, and personalized care made this possible. She celebrated every milestone with me and supported me through every setback. Through her exceptional skill and selfless dedication, together with my faith in Jesus, my dream of becoming a mother finally came true. The entire medical team at FIRM was warm, friendly, and attentive, making every visit reassuring and positive. I will always be grateful to this clinic and wholeheartedly recommend Dr. Teresa Erb and FIRM to anyone seeking fertility care guided by genuine expertise, compassion, and sincere concern.

I will always be grateful to Dr. Winslow for helping our family grow, but billing for my last two transfers has been a nightmare. In six years as a FIRM patient, this is my only major complaint. The billing department is disorganized and unprofessional. We paid the July 7 transfer in full on July 1, paid the 2025 storage fee by phone on July 3, and paid for both post-transfer ultrasounds. We paid $4,000 cash and $421 by FSA card for the transfer after a $60 credit reduced the quoted $4,481 cost to $4,421, and I kept every receipt. Yet the statement lists inconsistent totals, including $4,050 for ‘frozen thaw and transfer’ and a $3,870 balance, suggesting an overcharge. We have received monthly bills since July or August despite prepayment. Repeated calls promising a response within 24–48 business hours have gone unanswered, including my October 8 call. On December 13 I received a letter dated November 29 threatening collections within 10 business days. Please stop billing me and have Susan or her supervisor Vanessa call me. A similar problem occurred before my 2021 transfer, when FIRM incorrectly billed me thousands of dollars and corrected it only after I posted on Facebook. Their account management has been so poor that they actually owe me thousands of dollars. They should be audited. Always request itemized statements for every FIRM service. I greatly value Dr. Winslow and the clinical staff, but the billing department needs serious review and competent, courteous employees.

One year later. This is absolutely the best clinic I have ever visited. The quality of care is incredible. Dr. Sundaram and her team are amazing. The trust she built with me, the way she always addresses my concerns, and the excellent care she provides are wonderful. I recently underwent IVF with her. My AMH was high, and I was worried about developing ovarian hyperstimulation syndrome (OHSS) after egg retrieval. I did not—she took every necessary precaution and cared for me throughout the process. Dr. Winslow was wonderful too, and I appreciate how kind and inclusive he was! I will always be grateful to the IVF nurses—Ms. Patty and Maggie—the kindest, sweetest people I have met. And Ms. Weezy, the nurse anesthetist, thank you for staying with me throughout the procedure, checking on me every few minutes, and especially for saying the Serenity Prayer with me. I sincerely appreciate all of you ladies🩵 I have to say this is the best clinic I have encountered. I wish more doctors were like them; from the moment you enter the clinic through your appointment, you can feel their sincerity and care. I especially want to thank Dr. Sundaram. She is truly wonderful—reassuring, kind, knowledgeable, and makes you feel heard. She always explains the process you are going through. I am very grateful for her help and glad I chose her as my reproductive endocrinologist.

This practice brings politics into its business. If you do not support that mindset, be aware: they just told me my partner must provide proof of a work visa instead of a passport for a semen analysis. We have never encountered this at other clinics, and the bias from management is obvious. In addition, the office staff gave me the runaround and communicated poorly, so it took 4 days to schedule an appointment.

Linda in the finance department is the reason this clinic gets five stars! She is the only person who provided insurance information and is currently following up on an incorrect balance on my husband's account, which was not submitted to insurance until after her four separate requests. She is amazing. My doctor was also great, although checkout was not pleasant because there were definitely some attitude issues. But Linda! We nearly gave up because the financial information was so confusing, but Linda eased our concerns and took initiative. She is the best!

The staff are very friendly and welcoming. I have visited this office twice, and each visit was better than the last.

My experience at this clinic was extremely disappointing. Dr. Winslow repeatedly confused our records with those of other patients and discussed conditions we did not have. At several visits, he asked us the same questions repeatedly and requested records we had already provided multiple times. The medical records team consistently failed to upload our documents, forcing us to resubmit them before every visit. Although reports from Mayo Clinic, Myriad, and several other geneticists confirmed that the procedure Dr. Winslow recommended was unnecessary, he refused to continue treatment unless we paid for additional, unnecessary medical opinions. We requested another provider. Although Dr. Gentry explained our situation better, she ultimately said she could not continue unless we followed Dr. Winslow's direction. This meant we still had to obtain more opinions before treatment or undergo unnecessary steps and expenses.

A waste of time! Their billing woman has retired. Sometimes she says your insurance is covered, then when the payer says they will pay, she says they do not accept that insurance! A waste of my time! I would give 0 if I could.

After 3 rounds of IVF at FIRM, I can finally leave my review! Thank you, thank you, thank you! God has finally blessed me with the perfect baby. I was pleased to work with Dr. Erb and Dr. Winslow, who helped me achieve a live birth. Although the odds were against us and my chance of conceiving naturally was less than 1%, Dr. Erb believed I would have a baby through IVF, and she was right! Nurse Patty was knowledgeable and kind. Although the process was not perfect, it was absolutely worth it. I look forward to starting the process again at FIRM in the future!

I called to ask about an appointment and scheduled one. They later called back to say the consultation fee was $200, so I told them to cancel it. They then sent me a $40 bill for missing the appointment, even though I had told them the previous week that I no longer wanted it. Now I cannot reach anyone.

We are extremely grateful to the team at the Florida Institute for Reproductive Medicine, especially Dr. Winslow, for helping us fulfill our dream. From the beginning, we experienced unmatched professionalism, compassion, and courtesy. Dr. Winslow and his team were knowledgeable, reassuring, and helpful throughout, making an otherwise stressful journey feel manageable and hopeful. Thanks to their expertise and attentive care, we ultimately succeeded and are overjoyed. We highly recommend FIRM to anyone seeking fertility services—they truly go above and beyond.

Frankly, the communication is terrible. My wife and I simply want to understand the results of my tests, but unfortunately no one answers the phone or responds to messages. This is one of the most difficult times in a marriage. When you are trying to become pregnant without success, you expect medical professionals to help you through the difficult process, not make it harder.

This place is a scam! You charge $100 for a follow-up phone call? That is taking advantage of vulnerable women. I do not recommend this place. Not everyone can afford these outrageous fees, including the cost of treatment!

I had a wonderful experience with Dr. Winslow and all his staff, including Patty, Pam, Shawna, and everyone else in his office. They are all knowledgeable and professional and run an excellent clinic. I never had to wait for an appointment, was always in and out promptly, and never left with an unanswered question. If you need help, the nurses are always available and return calls immediately. I am so glad we found them!!!!

My husband and I have been TTC for three years. We did not have a good experience at our first fertility clinic, so we decided to transfer to FIRM. When we were called in for our consultation as soon as we arrived and did not have to wait more than 45 minutes in the waiting room, I knew we had made the right decision. We met Dr. Gentry, and she was wonderful. She is very understanding and knowledgeable. She answers every question directly without avoiding it. She is very caring and made me feel comfortable during this difficult journey. Infertility is hard, and you need a doctor who supports and listens to you. Dr. Gentry did that for us, and I am glad we made the change.

Dr. Sundaram is wonderful! My husband and I have been TTC for years, and this is the first time we finally felt heard. She explained everything thoroughly, step by step. She is not only knowledgeable but also very kind. We are very grateful for our experience here.

I cannot say enough good things about FIRM. To everyone there, especially Dr. Sundaram, Patty, and Victoria, thank you so much for everything you did. Before joining FIRM, IVF felt terrifying and intimidating. I always felt comfortable calling with questions and was treated with kindness and patience at every appointment. I become very anxious at medical appointments and blood draws, and they truly accommodated me. My husband and I never felt like “just a number”; we felt prepared at every step. It is a difficult process, but where you choose to go truly matters, and I believe FIRM is the best.

Dr. Sundaram is wonderful ⭐️ ⭐️⭐️⭐️⭐️. Three stars is my rating for FIRM. Infertility is a sensitive and emotional subject, and I do not feel my emotions were handled well here. The first doctor we saw was Dr. Erb, whom I would give one star. She was purely selling a product—trying to push us toward the most extreme and expensive procedure first, not knowing who we were each time we entered the office because she never read her notes, and gaslighting me when I had questions or concerns. I often left in tears. It made us go in circles and wasted valuable time, money, and, most importantly, eggs. My advice is that if you use FIRM, request Dr. Sundaram and understand that the process of ensuring payment is lengthy. Ask about every option before IVF. There are more ways to conceive than the $20,000-plus route someone like Dr. Erb may convince you that you need. Unfortunately, after trying for seven years, you are at the mercy of places like this, but at least there is one good doctor here! Thank you, Dr. Sundaram, for the successful IUI that gave us our beautiful baby ❤️

This is my second review of FIRM, Dr. Kevin Winslow, ARNP Linda Fricke, and all the clinic's nurses and staff. I wholeheartedly recommend them for fertility treatment and care. A few years ago, if you had told me we would have our incredible children, I would not have believed you—but thanks to FIRM, we do! I delivered our second FIRM baby a few weeks ago. From the beginning, I experienced high-quality care, kindness, and understanding from the staff here. I will always have a special place in my heart for the Tallahassee office staff. Thank you, thank you, thank you for helping us achieve our dream!